The performance of your website is very important for online business. It is very crucial to monitor your website performance regularly to make sure the website will be able to deliver its purpose. This article will elaborate some good tools you can use to measure it.
Some of the useful tools will be explained on the following list below:
• Web traffic data: this web metrics tool can be considered as the most popular and useful. You can call a traffic data as goldmine, because it contains many valuable information, including the request time and date, the requester’s authenticated user name, the IP address of the visitor, which pages were visited, the referring page, the amount of bytes received and sent, the amount of visitors, and many more.
• Multichannel-impact analysis: by using this web metrics tool, you will be able to calculate the amount of traffic created by various channels, such as print ads, radio, or television. In this way, you are able to accurately monitor where the traffic is originated from and estimate which sources of channels are the most profitable.
• Task-completion rates: this metrics tool is able to help you understand if your visitors actually do an action to finish a task they found on the web page; for instance, if a visitor went to your FAQs page and chose on the provided link to read an article. It will helps you define if the contents put on every web page really works. This tool is particularly important when it comes to measuring abandonment rate of shopping cart.
Those are several useful tools you can use to measure your website performance. By understanding the performance, you will be able to determine in which part your website is lacking and how to improve that lacking part and improve the overall performance.