It is important to understand how good your website’s performance is to see how effective your website can deliver its purpose. In this article, we will explain briefly about several web metrics tools that are useful to determine the performance of your website.
Here are some useful web metrics tool you can use to measure the performance of your website.
• Web beacons: these 1×1 pixels transparent images within web pages which are used in mixture with cookies will help you understand your customers’ behavior. It enables your website to record all actions taken by your visitors when they visit your page. It is a part of your web page, but invisible to your customers’ eyes due to its transparency. This tool is very easy to implement as it only consist of few code lines.
• Web logs: this tool was the initial data collection source at the beginning of the web. As time went by, this tool was upgraded to get more data. They changed into marketing-based from technically-based. It is very popular because it is considered as the most easily accessible data source. It is also the only tool that stores and captures the behavior and visits of robots, which come from search engines.
• Web transactional data: whenever a transaction happens on your web page, particularly if your web page is designed for ecommerce, the data will be recorded, and then becomes viewable and available as the part of web metrics tools. It contains various type of data, including the total daily incomes, average order size, amount of processed orders, and amount of customers.
The list above already elaborate some of the recommended web metrics tools you can use to see how good website’s performance is. With the information you earn from the tools, you will be able to improve the performance of your website more effectively.